FOODEX

The Ambassador of His Majesty the King Mr. Youssef Amrani attended the Moroccan stand at Africa’s Big 7 fair in Johannesburg where a multitude of products from the Kingdom of Morocco’s exportable products are exhibited for several days, which include "the quality and competitiveness are increasingly attracting the strong desire of our African partners,” indicated the diplomat.

From June 19 to 21, 2022, the Autonomous Establishment for Export Control and Coordination (EACCE) – Morocco Foodex, in collaboration with the Fisheries Department of the Ministry of Agriculture, Maritime Fisheries, Rural Development, and Waters and Forests and UNICOP (National Union of Canned Fish Industries), organize Morocco's participation in this show.

This participation takes place within the framework of the missions of the EACCE in terms of promoting products of Moroccan origin and developing fisheries exports on foreign markets and particularly in the South African market. This fair is one of the largest food and beverage trade events in South Africa. Organized for 18 years, it brings together hundreds of international exhibitors, and more than 7,000 professional visitors, constituting a commercial platform and exchange of expertise between the various economic players in the agri-food industry.

The Moroccan pavilion is built on an area of 150 m², on which a wide range of fisheries products are exhibited, in order to highlight the richness of the Moroccan exportable offer and to communicate the quality, diversity, and credibility of the products of Moroccan origin.

On the sidelines of this fair, a B to B mission has been planned to allow Moroccan exporters to prospect new customers, and establish new business contacts with the main clients in the region. The B to B meetings will bring together around thirty South African importers, buyers, and ordering parties (mass retailers, wholesalers, etc.). The Moroccan delegation is made up of around ten operators from the fishing sector (canned sardines, mackerel, etc.) representing the various regions of Morocco.

This action offers Moroccan operators great opportunities for networking and exploiting new ways of developing their exports in the South African market.

In a statement to the press, Ambassador Youssef Amrani also noted that "the Moroccan participation in this event reflects the eminent voluntarism and committed nature of our operators towards African markets with high growth potential". Markets that are part of the natural continuity of our diplomatic priorities and with which it will be a question of opening up new niches of South-South cooperation that will bring out the vastness of existing business opportunities between African countries. »

In this sense, the Ambassador stressed that "the promotion of Moroccan products in Johannesburg will undoubtedly strengthen the already existing interest of several operators in the region to forge partnerships and sign contracts with the big Moroccan names in the agri-food sector. A dynamic that will be further strengthened with the gradual operationalization of the African Free Trade Area, which will create smoother and easier trade corridors between the countries of the Continent. »

In the same context, "The Made in Morocco Label" is a guarantee of quality universally acclaimed by particularly African consumers, fond of products from the Kingdom. underlined the Ambassador, affirming that the promotion of Moroccan products constitutes beyond the brand image a real gustatory and cultural invitation at the heart of the plural identity of the Kingdom. It is also an expanded representation of the different cities and regions of Morocco that allows visitors to the show to have an overview of Moroccan know-how, its craftsmen and its companies, and its products from Tetouan to Dakhla in passing through Laayoune, Safi, and Agadir »

Touring all the exhibitors on the Moroccan stand, the Ambassador was finally pleased to see the plurality "of our exportable offer, presented with patriotism, love and professionalism, demonstrated by the large delegation of women and Moroccan men who honor the colors of our country beyond our borders. »